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Our process consists of a few easy steps.
After confirming target markets, products / services, we research what people look for online (keyword research) and confirm the feasibility and focus of the online presence:
- Confirm target markets and products / services;
- Research keywords & phrases around these products and services;
- Confirm feasibility and available budget.
Based on the nature of the company, the size of the (required) online infrastructure and the available budget, we either offer a custom build / converted web environment through Ukubona, or we build / convert the web site on the highly cost effective 2lease platform from Rentasite.
If we are converting an existing site, we normally use as much of the existing design and infrastructure as possible and focus on adding value by providing our clients with content management applications which have been specially designed to provide the search engine robots with highly index-able content:
- We set up the site structure on the selected dynamic content management system ( from Ukubona or Rentasite);
- We confirm focus, keywords, content and tags;
- We allow you to proof the site and make further changes yourself;
- We submit your site to the search engines on a manual basis.
- We provide our clients with access to statistics on the site traffic.
Our process has proven to be of high value-add to our many clients, converting their site into a living dynamic communication tool:
- You now have access to accurate site statistics and will see the increase in qualified traffic;
- Your site can now easily be kept up to date by yourself or your team;
- You can easily enhance your site with further functionalities on a per need basis;
- Our packaged solutions are competitive.
There are however never garuantees in ranking within the first number of results.
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